Κατασκευη Ιστοσελιδας | e-shop | Πρωθηση Ιστοσελιδας | Xtend Technologies - SEO

SEO - SEM - SMM

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We promote your web page and let your customers find you wherever they prefer to look for you.

SEO is often misunderstood.

People usually refer to SEO as an add-on to a web page design, often similar to choosing whether there will be a slideshow of products in the home page, or a menu of services in the footer. The process of fine tuning a web site for Search Engines is indeed something that should start when designing a web page and its content but the key word here is "Content". You cannot achieve good listings unless the content of your web site matches the keywords your customers are looking for.

This is exactly why SEO is a dynamic process, because your customer's needs change dynamically over time. So must your content AND your SEO strategy, change to reflect the dynamic nature of the market.

And what can SEO achieve without Marketing? Almost nothing if your competition is not dead or ignorant ;-) Your competitors change and adapt using feedback they get from the market and so should you. Your web page should be constantly marketed and promoted in accordance to what your customers are searching for at any given time. For instance, you cannot sell fur coats (always synthetic) in the middle of July in Dubai. But you CAN sell bathing suits and summer shirts in Spain... Get my drift? It's all about when, where and to whom... and this is constantly changing. That's why SEM is equally important to SEO.

No less important though is SMM. Marketing your web page in Social Media ensures that your message gets across the most used platforms today. Everyone, or almost everyone, is on Facebook, Twitter, Pinterest, etc and they are looking for products similar to yours. What happens if your competitors bombard them with incentives and offers while they are browsing in their favorite social media platform? Simple, you lose them to your competitors. That's something you cannot afford to allow.

We offer a consistent, ongoing and adaptive service to cover all three major processes of getting people to know you and buy from your web page or eshop.